Du seals broadcast deal with twofour54
Abu Dhabi, April 4, 2011
UAE's telecom operator du has signed a deal with twofour54, a key player in the Arabic media industry, offering its full suite of broadcast, mobile and fixed telecom services to the Abu Dhabi-based company and its partner firms.
The MoU lets twofour54 to offer partners flexibility through choice of telecom providers, with du’s vast media experience helping twofour54 and partner firms improve business communications efficiency and helping them to focus on growing business in the region.
In addition to the full suite of broadcast, mobile and fixed telecom services, du will also offer customized business solutions and dedicated account and project managers, coupled with its state of the art network.
Osman Sultan, CEO, du, and Tony Orsten, chief executive officer, twofour54 signed the agreement in the presence of other senior officials from the two companies at twofour54’s premises in Abu Dhabi.
Du’s broadcast services are backed by Samacom, which is the leading regional teleport of satellite support services and currently serves more than 170 television stations throughout the Middle East and Asia region.
The teleport facility comprises satellite antennas that produce a wide global coverage, providing broadcasting services’ clients with an extensive household viewership footprint.
Commenting on the deal, Sultan said,'The partnership with twofour54 reflects the trust they have in the broadcast and telecommunication services we offer. It is a significant moment for us in the run-up to the nationwide launch of our fixed services.”
“Our broadcast expertise, which is mission critical to many of the media companies at twofour54, is unparalleled in the region as our services are backed by Samacom, which is among the leading broadcast facilities worldwide,” he added.
Orsten said, “If we are to succeed in our goal of establishing Abu Dhabi as a regional centre of excellence for Arabic media industry, we need to provide the content creation community we are building with the very best in facilities and services.'
'Providing flexibility and choice in the broadcast and telecommunications sector supports that goal and that is what this MoU with du brings to twofour54,' he added.-TradeArabia News Service