Unisono names new creative director
Manama, April 5, 2011
Bahrain's independent full-service agency Unisono has appointed Scott Abbott as creative director.
As leader of Unisono's creative team, Abbott will provide brand inspired creative direction and mentoring to the growing creative department as well as creative counsel to the management team.
'Scott's incredible portfolio demonstrates his ability to deliver multifaceted, brand centric solutions and provide exceptional creative leadership to his team, helping further drive our vision forward,' said Unisono executive creative director Liam Farrell.
'Furthermore, Scott's ability to create visually stunning websites, powerful brand identities, and striking integrated campaigns has earned him multiple awards.
'Over the years, he has worked with many of the world's leading global brands including Vodafone, Optus, Adidas, Manchester United, Audi, Woolworths Australia and The Yas Hotel in Abu Dhabi.
'More recently in Bahrain, he worked at Batelco and BBK,' he added.
'In spite of an uncertain local, regional and indeed global climate, progressive clients will always advertise in difficult times and it will be these that we will be servicing and targeting,' said Abbott.
'We aim to ensure we create a genuine competitive advantage and perpetually engaging work for our clients,' he added.-TradeArabia News Service