Axiom to offer EA’s mobile content in UAE
Dubai, April 6, 2011
Axiom Telecom, a major retailer for mobile devices, and Electronic Arts (EA), the leading publisher for mobile games, have signed an agreement which allows Axiom to bring EA’s mobile content to UAE subscribers.
As part of the deal, Axiom Telecom will provide subscribers with access to some of the most popular gaming franchises including Need for Speed Hot Pursuit, The Sims 3 Ambitions, Tetris, Madden NFL 11 and Bejeweled.
The games will be available to buy from Axiom Telecom retail outlets. Additionally, the agreement entitles Axiom Telecom to exclusively sell EA products to UAE telecommunications operators.
“Our research showed a strong demand in the UAE for mobile gaming content and we wanted to bring an offering that conveniently fits into consumers’ lifestyles,” said Faisal Al Bannai, CEO, Axiom Telecom.
“Providing unique and exciting experiences to customers has always been at the heart of everything we do at Axiom Telecom. Our agreement with EA is an extension of that philosophy,” he added.
“We’re excited to work with Axiom Telecom to provide intuitive access to some of the world’s most popular games,” said Peter Parmenter, director worldwide OEM and business development, EA Mobile.
“Consumers across the UAE will benefit from Axiom’s expansive reach and retail experience coupled with EA’s unrivalled expertise in creating and publishing high quality and fun on-the-go gaming experiences.”
Customers can purchase the games from Axiom Telecom stores, with a suggested retail price of Dh15 ($4.08) or pay Dh7 per week and can download and play as many games as they wish, a statement said. – TradeArabia News Service