Memac Ogilvy picked up a total of 16 awards split between Dubai and Tunisia at this year’s Dubai Lynx 2011.

Memac Ogilvy Label Tunisia’s post-revolution campaign, 16 June 2014, bagged four awards including gold in the Integrated category.

The final count was split in two golds, five silvers and three bronze medals for Dubai and three golds, one silver and two bronze awards for Tunisia.

The Tunisian 16 June 2014 is one of the most recent campaigns and is directly related to the political change that is taking place in that country.  The campaign was based on the central idea of encouraging the people of Tunisia to work towards the country they want to have.

Memac Ogilvy Label Tunisia persuaded six consumer brands and five major Tunisian media outlets including print, TV, radio and online to participate in the visionary 16 June 2014 campaign.

For a whole day, the media acted as if it were June 16 2014, three years after the first scheduled free elections and presented Tunisia as a prosperous, modern and democratic country. The campaign also engaged people online via Twitter and a website, compiling all media content.

Memac Ogilvy Dubai, Lynx 2010 Agency Of The Year, collected a total of ten awards at the Dubai Lynx 2011.

“I am proud of our teams in Dubai and Tunisia who continue to produce amazing award-winning work,” stated Edmond Moutran, chief executive and chairman, Memac Ogilvy & Mather Holding, Middle East & North Africa.-TradeArabia News Service