Etisalat partners with top Asian TV brand
Abu Dhabi, April 13, 2011
UAE telecom operator Etisalat has joined hands with UTV, a leading media and entertainment brand in South Asia, to launch two of its major channels in the emirates - UTV Bindass and UTV Movies.
Etisalat said with this tieup it has become the first operator in the region to offer UTV Bindass and Movies. These channels will be shown to the e-Life and e-vision customers as part of Asian Choice Basic package and A La Carte option, it added.
'At Etisalat, we always endeavor to provide the most refreshing and relevant content to our e-Life and e-vision customers,' remarked Humaid Rashid Sahoo, chief executive officer, e-vision.
'The addition of these two new channels will further enrich our bouquet of services, while offering unmatched entertainment to our viewers,' Sahoo noted.
'UTV Bindass is India’s leading youth channel with a classic mix of path-breaking reality content as well as Bollywood music. UTV Movies on the other hand, has the inherent advantage of being the only Hindi movie channel coming from the country’s largest movie studio.'
The channel has the distinct advantage of possessing a young and fresh library of Bollywood film content which is in demand across the entire Middle East region, he stated.
In the Middle East UGBL has appointed Media stream FZE, a key Dubai-based Media & marketing firm specialized in television broadcast , TV channel representation and distribution to develop and deliver its channels over various conventional as well as New Media distribution channels.
“Etisalat e-Life customers can view the channels by selecting the existing Asian Choice Basic Package. e-vision customers can subscribe to the new channels by calling 101”, Sahoo added.
Commenting on expansion, MK Anand, CEO, Broadcasting - UTV said,“The Mideast is a very important and challenging market for Indian television and we are pleased to join hands with Etisalat for distributing our content to the prominent South Asian diaspora resident in the UAE, which has the largest Indian expat population in the region.'
'Going forward we plan to enhance our presence across the entire MENA region by customizing our offering as well as developing interactive programming to meet the viewing preferences of the region and engage our audience on a long term basis,' he added.-TradeArabia News Service