Four Seasons Hotels to plant 10m trees
Dubai, April 21, 2011
Four Seasons Hotels and Resorts has announced a global commitment to plant 10 million trees as part of its long term efforts in supporting sustainability.
The 10 Million Trees initiative will now form the cornerstone of the company’s existing corporate social responsibility (CSR) program.
“For 50 years, our company logo has depicted the annual cycle of a tree, and as we look to the future, its symbolism will translate into concrete action,” said Kathleen Taylor, president and CEO, Four Seasons Hotels and Resorts.
“In cultures throughout the world, trees represent growth, prosperity and longevity. They also play a critical role in a healthy ecosystem and a healthy planet. 10 Million Trees is an exciting new program that will have a lasting and positive impact for generations to come.”
The planting has already begun, with more than 35,000 Four Seasons employees in 34 countries digging in to help meet this goal.
Starting immediately, Four Seasons will fund the planting of one tree for every one of its Gift Cards sold, either online or in its hotels and resorts around the world.
Four Seasons hotels and resorts in cities across the region – in Doha, Riyadh, Cairo, Alexandria, Sharm El Sheikh, Damascus, Beirut and Amman have demonstrated their support with numerous tree-planting initiatives in support of Four Seasons 50th birthday commitment to plant 10 Million Trees.
Amongst others, these included the planting of 50 Narenj trees in the Old City of Damascus; the planting of 450 trees near Jerash, undertaken in collaboration with Shajara, a local NGO dedicated to reforestation in Jordan; and the commitment to enlarge the Cedar forests in Lebanon which have been steadily deteriorating over the past few years.-TradeArabia News Service