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Ahec backs Abu Dhabi interiors event

Abu Dhabi, May 3, 2011

The American Hardwood Export Council (Ahec), the leading international trade association for the American hardwood industry, will display its range of hardwoods at an upcoming interiors event in Abu Dhabi.

Interiors UAE, a leading show dedicated to delivering luxury living and design-led interior products from across the world, will be held from May 9 to 11 at the Abu Dhabi National Exhibition Centre.

“Ahec is deeply committed in its efforts to promote American hardwoods as a leading material of choice for the region’s interior design professionals,” said Roderick Wiles, Ahec director for Africa, Middle East, India and Oceania.

“We are currently implementing key initiatives that aim to raise awareness of American hardwoods; enabling designers, architects and consultants to learn more about the advantages and benefits obtained from using them.”

“Members of the Middle East region’s flourishing interior design community are constantly in search for wood varieties that offer key characteristics such as consistent quality combined with high aesthetic value. American hardwoods offer these qualities alongside strong environmental credentials as well,” he added.

Wiles continued: "The region is increasingly demonstrating a need for high quality wood products for its interiors and furniture industries, which in turn creates an advantageous opportunity for us to assist in the growth of American hardwoods exports to the region.”

“Amidst increasing calls for sustainability, Ahec continues to remain true to its promise of addressing the long term demands of the region and playing a key role in providing stakeholders with valuable environmental assurances and technical information that can help them use American hardwoods to their greatest potential,” concluded Wiles.

Ahec’s participation in this leading interior design event is aimed at strategically reinforcing the position of US hardwoods as a favoured material for the region’s growing number of interior projects, a statement said.

Increased demand for American hardwoods in the UAE complements recent market reports that reveal that spending on interior design will increase to $22.5 billion in 2011, it added. – TradeArabia News Service




Tags: abu dhabi | Design | Interiors UAE | American hardwood |

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