Rak Ceramics eco drive targets children

Abu Dhabi, May 9, 2011

Rak Ceramics, a leading ceramic tiles and bathware company, has recently joined other corporate entities in the UAE to support an environmental awareness campaign in Abu Dhabi that targeted children.

The ‘Our Tomorrow’ initiative required each child involved in the project; from across the country, to paint their version of a greener Abu Dhabi on ceramic tiles, which was later assembled as a mural.

In line with its corporate social responsibility (CSR) efforts, Rak Ceramics donated around 15,000 pieces of 15x15 tiles, out of which more than 6,000 tiles were used by children to be painted on.

“Generating sufficient environmental awareness at the grassroots level is highly essential in creating a far-reaching impact in our collective efforts to protect the natural environment.

At Rak Ceramics, environment conservation forms an integral part of our broader CSR agenda, and supporting the ‘Our Tomorrow’ initiative was in line with this plan,” said Abdulla Mahmood, head-Marcom, Rak Ceramics. – TradeArabia News Service

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