Adobe appoints Saudi distributor
Dubai, June 12, 2011
Adobe Systems Mena, a leading provider of products for digital media creation and editing, multimedia authoring, and web development, has appointed Alfalak Distribution as its official distributor in Saudi Arabia.
Alfalak, a leading IT distributor in Saudi Arabia, joins the company’s strategic network of Mena distributors which includes Logicom, Mindware, Disway and Grapheast.
Alfalak will be supporting the full range of Adobe products to ensure availability for business users and retail outlets.
“During the past year, we have been carefully reviewing our distribution strategy in Saudi Arabia to ensure that we understand the needs of channel partners and customers, and have the ability to deliver products efficiently and effectively across the Kingdom,” said Abdallah Saqqa, GM, Adobe Systems Mena.
“Alfalak has an extensive understanding and widespread penetration of the market in the Kingdom and we are pleased to welcome them to our network,” he remarked.
Ahmed Ashadawi, CEO and president, Alfalak Electronic Equipment & Supplies Company said, "Through this partnership, we will be offering our customers in Saudi Arabia with optimal solutions, while complementing the growth strategy of Adobe in the Kingdom.”-TradeArabia News Service