Kuwaiti beverage firm plans Iraq foray
Kuwait, June 12, 2011
Kuwait's Arabian Beverage Company (ABC), which distributes water, juice and dairy products in the Gulf region, plans to boost production and also aims to penetrate the Iraqi market this year.
ABC, owned by Kuwaiti conglomerate Bukhamseen Holding, founders of Kuwait International Bank and Abu Dhabi listed First Gulf Bank, is seeking a strong base in the region as it competes with rivals such as Kuwaiti Danish Dairy Company and Saudi's Al Marai Company.
The company will double its water production capacity to 240 million units per year to feed demand in the Gulf market and also increase its fleet to about 800 trucks in three years, Elie Abdo, ABC's deputy general manager for business development told Reuters on Sunday.
'Currently we have around 420 distribution trucks in Kuwait, Saudi Arabia, Bahrain and Qatar... and for the next three years we will stay focused on this region,' Abdo said.
On the Iraq foray, Abdo said ABC had entered the Iraqi market shortly after the US led invasion in 2003, but through a different brand name and distributors based there.
'Now we plan to penetrate the Iraqi market in October this year through the ABC brand...and that operation alone could need up to 500 trucks for distribution,' he revealed.
The Saudi market, Abdo said, consumes most of the firm's production capacity of up to 40 per cent. ABC currently produces 1 billion units of juice and dairy products, and 120 million units of bottled water per year, he said.
'We want to double and even triple the production of water at our facility, but we are facing some obstacles with the licensing of industrial land here in Kuwait.'
ABC had to review its plans after neighbouring Qatar won the bid to host the 2022 soccer world cup, especially that the rich Gulf Arab state does not have any local beverages producer, Abdo said.
'For sure we have to plan for it, and revise our distribution there... we want to lead the Qatari market five years from now. There is no local producer until now, so we have to take this chance,' he added.-Reuters