Subway invites suggestions for sandwich
Dubai, June 14, 2011
Subway restaurants in the Arab world, part of the world’s largest submarine sandwich franchise, has invited suggestions from customers to create a signature sandwich for the region.
Customers can suggest the subs they would like to have at any of the Subway Arabia restaurants.
Additionally, suggestions for new subs can also be submitted online through their Facebook page ‘Subway Arabia’ or at subwayarabia.com from June 15 to July 30.
Final choices will be made from the suggestions that reflect the desires of the regional customers.
This initiative comes in an effort to create direct channels of interaction with patrons and enable Subway Arabia to obtain their continuous feedback for revamping the menu to suit the changing tastes.
“The importance of the Arab market has been accentuated through our expansion in the region. Subway stores have reached the 106 mark in the UAE, 44 in Saudi Arabia and 44 in Kuwait,” said Joseph Tabet, regional director, Subway Middle East and Africa.
“This initiative is a result of Subway restaurants desires to provide its patrons in the Arab world with an enhanced new flavour while maintaining the same nutritional value of its global menus.”
Hisham Ghazal, regional marketing manager, Subway Middle East & Africa, said: “We invite Subway patrons in the Arab world to provide their suggestions on the additions they would like to have.”
“Based on the choice of customers, the respective signature sub will be accordingly added. Our decision to invite recommendations from our loyal patrons in the region will not only help initiate a direct interaction with them but also enable us to have a more thorough understanding of their preferences to help us deliver on them,” he added. – TradeArabia News Service