Dhofar wins green investment award
Abu Dhabi, June 22, 2011
Oman-based Dhofar Global Trading, a leading hygiene paper and dispenser supplier, won the ‘Best green investment project’ award at the recent Arab Achievement Awards in Abu Dhabi.
Dhofar’s ‘Cut Back’ initiative, through product innovation and customer education, managed to literally cut back, the amount of paper its customers used by 22 per cent, saving them money and reducing the harmful carbon emissions produced in the manufacturing process.
“We managed to reduce the amount of tissue paper consumed by our customers using state-of-the-art dispensers, whose design was cleverly modified to dispense only single sheets using pre-perforated tissue,” said Chandan Singh, head of sales and marketing at Dhofar.
“The cost savings were achieved mostly in the hospitality and corporate sectors, because both are mandated to use hygienic paper tissue for any cleaning purpose, with many premier hotel brands such as the One & Only Royal Mirage, Fairmont, Shangri-La, Hyatt Regency and Armani Hotel amongst others, using our products,” added Singh.
Two years ago, Dhofar Global set about developing an innovative product, which would not compromise their HACCP (Hazard Analysis Critical Control Point) quality approval.
Once developed, Dhofar arranged for a series of customer presentations to educate their customers about the benefits of the new dispensers.
“The simplest ideas are usually the best and the ‘Cut Back’ project is a case in point. All it took was a minor design change and then a series of educational presentations for Dhofar Global to quite literally clean-up especially in the four- and five-star hotel sector,” said Singh.
The Arab Achievement Awards of the second Arab Investment Summit is designed to recognise companies and institutions who own, manage and create projects that have had a significant impact on the development and enhancement of the Arab region. – TradeArabia News Service
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