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Masafi launches Honeydew melon flavour

Dubai, July 10, 2011

Masafi, one of the leading juice brands in the Middle East, has announced the launch of the Honeydew Melon flavour in Tetra Pak.

With this new flavour, which offers a healthy option to discerning customers’ tastes and preferences, Masafi comes in six original flavors and juice blends in Tetra Pak.

The new flavour offers the unmatched taste and health benefits of Honeydew Melon in its purest form, extending a rich combination of nutrients such as Vitamin C, potassium and copper, coupled with a low calorie content, said a top official.

"Honeydew Melon is an excellent choice for weight control and general health, preventing cardiovascular diseases, high blood pressure, diabetes and cancer," explained Natascha Edelmann, head of Marketing at Masafi.

"With such health credentials, Masafi is happy to announce its new juice variant with Honeydew Melon," she stated.

"The launch follows detailed consumer insights and market trends – both qualitative and quantitative – and reinforces our commitment to extending value and choice to our customers," she added.

The Masafi Honeydew Melon Juice is available in two sizes – 250ml and one litre.

Masafi, she said, contained no preservatives, no added sugar, no artificial sweeteners, and were 100 per cent pure fruit juice.

The Tetra Pak, which used to come in 200ml sizes, have now been increased to 250ml sizes – with no additional cost to the consumer.

Honeydew Melon also contains plenty of water too, which can keep the body hydrated during the summer.

“The Masafi Honeydew Melon Juice delivers 100 per cent on the critical energy component found in functional foods and ideally suited for the weather in the region," said Natascha.

"The flavour also provides several key nutrients that are beneficial for a healthy skin. Moreover, its delicious taste will be a definite winner with the children," she added.-TradeArabia News Service




Tags: Masafi juice | Honeydew melon | flavour |

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