Consumers ‘more aware of health foods’
Jeddah, July 16, 2011
Consumers have become more aware of healthy products, and many are reading the health information on the labels of juice bottles and food packages, said a senior official.
Monther Al Harthi, CEO of Al Rabie Foods Company, President of Arab Beverages Association, and a member of the board of directors in the Saudi Food and Drug Authority, added that to help foster the growth of this sector, Al Rabie has imposed more stringent guidelines in terms of safety and quality, to ensure that customers always receive high quality products.
“In terms of food, there are many substances that must be consumed in order to help us maintain good health,” said Dr Mona Sanan, a nutrition consultant in Al Rabie Saudi Foods.
“For example we have the 120ml juice bottles for children which is fortified with vitamins, which are vital for the function of various body organs and it gives strength.”
“It also includes potassium, a mineral which is extremely important to the nervous system, heart rhythm and helps to prevent strokes. The juice also contains carbohydrates, which are a major source of energy, and fiber, a key factor in the digestive process,” she added.
“We are proud of applying global health systems and standards in the production of juices, and we are also proud that many Saudi companies are following global health systems to provide high quality products for consumers in Saudi Arabia,” Al Harthi said.
“We are keen to ensure that the products we have, for example, the 120ml juice bottles for children, are the finest juices and are of top quality, as we use only the best raw materials to provide a healthy product for everyone,” he concluded. – TradeArabia News Service