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Sony Ericsson launches ‘Walkman’ smartphone

UAE, August 23, 2011

Sony Ericsson has launched Sony Ericsson Live with Walkman, an Android smartphone, which "delivers a unique social music experience".

A dedicated walkman hardware button provides instant access to the music player and users can like, share and discover content through a deep Facebook integration. The infinite button lets consumers explore more.

With a curved design, glossy finish and a mineral glass display, the phone has a 3.2-inch screen and 1Ghz processor. A front facing camera enables Skype video calling, while a 5MP AF camera captures video recording in 720p HD, the company said.

Sony’s xLOUD enhances audio output, while the latest Android platform for smartphones (Gingerbread 2.3) provides access to over 250,000 applications on the Android Market.

Nikolaus Scheurer, head of product marketing, Sony Ericsson, said: “Consumers want smartphones to deliver a rich and social entertainment experience. Rather than a one dimensional music experience, they want instant and seamless access to new content, combined with the ability to share and connect with their friends. The Sony Ericsson Live with Walkman provides exactly this.”

The phone allows users to instantly access Facebook through the most-used areas of the phone such as the picture gallery, music player, phonebook and calendar, he said.

The Media Discovery Application offers access to a world of music and videos, including Facebook recommendations from friends.

The Infinite button enables consumers to have instant access to new content about their favourite artist, such as music videos, artist information and lyrics search, it said.

Sony’s xLOUD technology enhances audio output of the inbuilt speakers at high levels.

TrackID identifies the music track being listened to within the FM radio and music player. The track can then be instantly shared or downloaded.

Sony Ericsson Live with Walkman will be available globally in selected markets from Q4 2011, a statement said. – TradeArabia News Service

Tags: UAE | Dubai | Walkman | Smartphone | Sony Ericsson | Android |

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