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Harley-Davidson initiative to help women

Manama, September 4, 2011

Harley-Davidson bikers and biking enthusiasts in Bahrain will join an open house parade this month in support of needy women.

The event on September 17 is organised by Harley-Davidson Mena in collaboration with the United Nations World Food Programme (UNWFP), under the theme 'Make Every Day Count'.

Harley-Davidson Mena will be holding similar open house events in every country in the region on the same day.

The event in Bahrain will introduce the new HD model year bikes for 2012 and will allow both riders and non-riders to experience the true spirit of Harley-Davidson.

"We fulfil the dreams of thousands of customers in Mena every year," said Mena country manager Paul De Jongh. "Our customers are the biggest group of friends in the world.

"It's great to see that we are giving all riders in Mena the chance to share our friendship for a great cause and to celebrate the arrival of our 2012 motorcycles. It's not just an invite for all riders of all motorcycles, but for anyone out there who wants to contribute,” he added.

Harley-Davidson's Mena office is teaming up with the UNWFP in their first-ever region-wide charity endeavour. All proceeds from selected merchandise produced especially for 'Make Every Day Count' will be donated to impoverished women around the world.

World Food Programme Mena and Gulf region partnership and business development head Ashraf Hamouda said there was a strategic need to empower women in order to reach out to their children and surrounding communities.

"Women in impoverished countries have less access to education and income and less decision-making power than men," she said. “Mothers who suffer from these extenuating circumstances represent a direct danger to the lives of their children, especially if they are pregnant.”

"WFP's efforts to improve women's access to food and sustainable living capitalise on professional training and employment, while taking into consideration their distinct needs and requirements.

"Our partnership with Harley-Davidson is a great opportunity to raise awareness of our innovative programmes in support of women empowerment across the Middle East and North Africa, in the spirit of sharing and adventure,” she added.

Harley-Davidson Bahrain executive director Ian Jennings urged everyone interested to participate in the open house. "This open house invitation goes out to everyone in Bahrain, whether Harley owners, non-riders or just motorcycle aficionados, to participate in this ride and enjoy a day out with friends," he said.

The open house in Bahrain will be held at the Harley-Davidson dealership on Budaiya Road on September 17, at 6.30pm. It will include an hour's ride around Manama and then back to the dealership for dinner. – TradeArabia News Service




Tags: Bahrain | Charity | Harley-Davidson | Needy women | UNWFP |

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