UAE group launches new meat store
Dubai, September 21, 2011
Alif Investments, a diversified business conglomerate, has announced the launch of Meat One, a concept meat store offering fresh “Zabiha Halal” meat in the UAE.
As part of the expansion plans, Alif Investments group also announced the opening of three more outlets of its flagship fast food brand Emly & Chilli along with the opening of ethnic fashion house Junaid Jamshed in Abu Dhabi.
Announcing the launch, Muhammad Arif Abdul Aziz, chairman of Alif Investments, said, “Meat One ensures fresh, free range, Zabiha Halal meat air-lifted daily from source combining the goodness of fresh meat with the convenience of a variety of cuts & marinated products.'
The new outlets are located at Al Nahda and Motorcity, he added.
'Our flagship concept Emly & Chilli and Junaid Jamshed will see expansion and step in other emirates. Emly & Chilli is all set to don a new look with new restaurants,' said Abdul Aziz.
The announcement emphasized the group’s plans to further expand in the categories of food & Beverage and fashion & apparel in UAE and subsequently to the GCC markets.
With the 6 new store openings, the group will boost its retail presence in UAE to 10 outlets within one year of its inception.
The new stores of Meat One & Emly & Chilli will open on Thursday, while J dot boutique is scheduled to start operations from September 23.
According to Abdul Aziz, the group also plans to foray into the packed food industry.
'This will definitely be a value addition to the food retail and processing division. A state of the art factory is under construction,' he stated.
“We are not just going to stop here, we as a group are geared for the achievement of a larger vision in coming years. We will keep focusing on our retail in F&B divisions and plan to open many more outlets in the next 5 years,” the official added.-TradeArabia News Service