‘Pink Book Sale’ to raise awareness
Dubai, October 3, 2011
The BurJuman Safe and Sound Campaign is commemorating Breast Cancer Awareness Month all through October with the return of the ‘Pink Book Sale’ and various other events aimed at raising funds and awareness.
The book sale will start on October 7 from 11am to 6 pm, and all funds raised will be donated to the campaign to be utilised in its activities benefitting women across the UAE, a statement from the organisation said.
Individuals and corporations from the local community have donated more than 15,000 books over the past few months, assisted by non-profit organisation volunteer in Dubai.
Aramex has extended its services to manage the pick-up and transportation of bigger book donations. Book donations are still being accepted in special collection boxes at the BurJuman centre, the statement said.
The donated collection this year includes a great selection of fiction.
Sabina Khandwani, spokesperson for Safe and Sound, head of marketing and PR, BurJuman said: “The Pink Book Sale has been very successful in involving the local community in the awareness-raising drive. Safe and Sound is incredibly grateful for the support received in the form of donated books as well as the enthusiastic turn-out of buyers at previous sales. We look forward to enjoying an even greater level of support at the upcoming event to meet the campaign’s goals and to spread its message to an even larger section of the population.”
Safe and Sound 2011 campaign supporters include strategic partner Dubai Events and Promotions Establishment (DEPE) as well as campaign partners ADCB, Amber Clinics, Del Monte and UniCare Medical Centre. – TradeArabia News Service