Wednesday 21 November 2018

Collinson Latitude launches new reward platform

Dubai, October 17, 2011

Collinson Latitude, a leading global provider of revenue products and services, has launched a new reward platform, RewardAll, to enable credit card issuers to reward customers for shopping online with bonus points or cash-back. 

RewardAll is an innovative, fully branded online shopping portal which allows members of a loyalty programme to earn extra loyalty points or cash-back of up to 20 percent when they shop for a wide range of merchandise online, the company said in a statement.

The portal will play an important role in the company’s client bank credit, debit card usage and retention strategy as well as deliver a new ancillary revenue stream in addition to Inter-Change and FX. 
RewardAll incorporates leading merchants via its ability to access multiple affiliate networks and provides a seamless connection between the member, client programme and online merchant.

Credit and debit cardholders have the opportunity to earn points or cash-back on every transaction made at each of the participating on-line merchandise, the statement said.

The platform boasts over 1,500 merchandise including global brands such as Apple iTunes, Toys R Us, Savile Row, Mothercare, Qatar Airways and Hilton Hotels.

George Wilson-Howell, head of planning and business development MEA, Collinson Latitude, said: ‘This is a great example of the depth of expertise and understanding we can offer brands at the Collinson Group shown through the fact that this online portal is the first time a product of its type has been launched in the Middle East market.” – TradeArabia News Service

Tags: UAE | Dubai | credit card | debit card | RewardAll | Collinson Latitude |

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