Collinson Latitude launches new reward platform
Dubai, October 17, 2011
Collinson Latitude, a leading global provider of revenue products and services, has launched a new reward platform, RewardAll, to enable credit card issuers to reward customers for shopping online with bonus points or cash-back.
RewardAll is an innovative, fully branded online shopping portal which allows members of a loyalty programme to earn extra loyalty points or cash-back of up to 20 percent when they shop for a wide range of merchandise online, the company said in a statement.
The portal will play an important role in the company’s client bank credit, debit card usage and retention strategy as well as deliver a new ancillary revenue stream in addition to Inter-Change and FX.
RewardAll incorporates leading merchants via its ability to access multiple affiliate networks and provides a seamless connection between the member, client programme and online merchant.
Credit and debit cardholders have the opportunity to earn points or cash-back on every transaction made at each of the participating on-line merchandise, the statement said.
The platform boasts over 1,500 merchandise including global brands such as Apple iTunes, Toys R Us, Savile Row, Mothercare, Qatar Airways and Hilton Hotels.
George Wilson-Howell, head of planning and business development MEA, Collinson Latitude, said: ‘This is a great example of the depth of expertise and understanding we can offer brands at the Collinson Group shown through the fact that this online portal is the first time a product of its type has been launched in the Middle East market.” – TradeArabia News Service