Emirates 'reconsidering Fifa sponsorship'
Dubai, November 2, 2011
Dubai's Emirates has not yet begun discussions on extending its multi-million dollar Fifa sponsorship beyond 2014, it said on Wednesday, after a report quoted an airline official saying the carrier would not renew the contract.
Australian media group B&T media quoted Boutros Boutros, the divisional senior vice president of corporate communications for the airline, saying it felt "overlooked" during the voting scandal that rocked soccer's governing body earlier this year.
"We are seriously thinking about not renewing our partnership with Fifa beyond 2014," Boutros was quoted as saying during the Emirates-sponsored Melbourne Cup horse race.
In May, Boutros told Reuters the airline was disappointed by the cash-for-votes scandal that has led to several officials being suspended from the game.
Former Asian soccer chief Mohamed bin Hammam was banned for life after being accused of bribery during his failed attempt to become Fifa president. He has always denied the allegations.
Emirates has commissioned research into its association with Fifa to see if there has been any long-term damage to its brand, according to the report.
"Emirates has not yet commenced discussions with Fifa on the extension of our partnership agreement beyond 2014. Discussions will begin in due course," the airline said in a statement on Wednesday, without giving any more details.
The carrier sealed one of its biggest ever sponsorship deals worth $195 million with Fifa in 2006 to become its official sponsor until 2014. Fifa president Sepp Blatter said in June the organisation has been in contact with two of its main sponsors over the corruption allegations but there had been no threats to pull out. - Reuters
More Miscellaneous Stories
- Egypt food subsidy bill to total $4.3bn this year
- Entrepreneurship festival targets SMEs
- Equity firm buys into Algerian Pepsi bottler
- Mother recounts vice den ordeal in Bahrain
- More companies 'getting into CSR activities'
- Middle East grain import bills could rise
- New Emirati themed restaurant opens
- 4 UAE companies in race for agri innovation awards
- Stage set for Bahrain Animal Production Show
- Amphibious boats make global debut in Dubai
- Dubai chamber F&B group sets roadmap for 2014
- Feminisation drive costs $213m to Saudi firms
- US interiors firm opens MEA base in Dubai
- Saudi 'spends $1.6bn on energy drinks'
- Farmer is jailed for raping housemaid in Bahrain
- Bahraini mother recounts firebombs agony
- Guard foils masked ATM robbers in Bahrain
- Bahraini on Arab world's 'most powerful women' list
- Latest kitchen technology at Sharjah event
- Number of HNWIs in Africa to double by 2023
- World boxing legend to visit Bahrain
- UAE road accidents decline by 23.5pc
- Top businesswomen in Bahrain honoured
- Death penalty sought for Bahrain terrorists
- Girl, 9, dies after fall from 8th floor in Abu Dhabi
- Lebanese café brand opens Dubai outlet
- Bahrain poultry firm told to step up safety
- Customer dies in Bahrain cafe brawl
- Bahraini boys hurt while planting bombs
- Philips, Ericsson launch LED street lighting