Jotun launches ‘Jotashield Extreme’ in Egypt
Cairo, November 8, 2011
Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has launched ‘Jotashield Extreme’, a superior exterior paint product, in Egypt.
‘Jotashield Extreme’ uses a revolutionary pigment and advanced binder technology that allow consumers to also select darker shades of colours and still achieve cooler indoor temperature and longer-lasting colours with superior exterior protection, said a statement.
Jotun, which has launched this revolutionary new product across all its dealers in Egypt, has also provided training for the new product at Savoy Hotel in Sharm Al Sheikh, Egypt.
During the launch event, Jotun presented a demonstration showing the use of an Infra Red (IR) thermometer to measure and demonstrate the features of Jotashield Extreme applied on a model house.
‘Jotashield Extreme’ offers twice the heat reflective capabilities of ordinary exterior paint. It provides protection against ultraviolet and near infra-red heat, thus significantly reducing indoor and surface temperatures and consequently driving down energy consumption, the company said.
It lessens the ‘Urban Heat Island’ (UHI) effect and feature anti-carbonation properties that protect it against chalking, flaking and peeling. The multicolour-tintable ‘Jotashield Extreme’ has low dirt pickup, exceeds GS-11 standards for paint, and can perform effectively for 10 years, it said.
“Jotun has always been known for meeting market needs via innovative and high-quality products. Jotun has also gained a reputation for raising benchmarks in environmentally-friendly production techniques and products within the paint manufacturing industry,” said Mohamed Hashem, decorative marketing manager, El- Mohandes Jotun.
“‘Jotashield Extreme’ exemplifies our corporate commitment in improving the environment and we hope that this and other products will inspire others to adopt a more eco-friendly approach to business.” – TradeArabia News Service