Jumeirah to open Noodle house in Lebanon
Dubai, November 22, 2011
Dubai-based Jumeirah Restaurants has signed a license agreement with Hotels and Restaurants Management Group SAL to launch its noodle house brand in Lebanon.
The branded restaurants division within the Jumeirah Group said the agreement will see the expansion of noodle house in Lebanon with the first outlet opening in Beirut in 2012.
Phil Broad, managing director of Jumeirah Restaurants and Mohamed Charafeddine, managing director of Hotels and Restaurants Management Group SAL, signed the agreement recently.
"We are excited to be opening the noodle house in Lebanon. The noodle house is a home grown brand that we are really proud of and we are happy to see the interest it is receiving, both in the region and internationally," said Broad.
"Mohamed and his team have vast experience in the food and beverage business and we couldn’t have asked for a better partner to work with," he added.
Already a popular choice for diners in Dubai, Abu Dhabi, Muscat, Riyadh, Kuwait, Limassol, Doha, and Lahore, the noodle house restaurants provide a unique combination of wholesome food and energetic ambience, Broad remarked.
Inspired by the food and nightlife of exciting South East Asian cities such as Hong Kong, Shanghai, Bangkok, and Jakarta, the noodle house offers delicious Asian delicacies in an informal yet stylish setting, he added.
Charafeddine said: “People are expecting a great experience and of course we will strive to give it to them, that is what sets us apart from all the others.”
The signing follows the recent announcement of the successful opening of the noodle house in Lahore, Pakistan, and the signing of a license agreement to open eight restaurants in Moscow.-TradeArabia News Service