ENBD to mark National Day with huge flag
Dubai, November 30, 2011
Emirates NBD will celebrate the 40th UAE National Day by integrating the ‘Spirit of the Union’ theme across a range of activities, designed to highlight the political and social unity and cultural heritage of the country.
With the UAE National Flag as the main focus of the celebrations, a 45 x 25 m illuminated flag weighing a staggering 2.5 tons has been installed on the façade of the Emirates NBD Group head office along the Deira Creek.
The dazzling display consists of 12,500 linear metres of waterproof LED lights in the four colours of the UAE flag. Simultaneously, LED lighting and laser sky beams in the colours of the UAE flag have been projected on many of the bank’s prominent branches across the country, a statement from the bank said.
The National Day celebrations at NBD also consist of a range of activities focused on the cultural heritage of the country, including a unique art competition organised jointly with Tashkeel, entitled ‘my UAE’.
The competition is themed around reflections on how the UAE is perceived by those who live in the country. The winners of the competition will be announced on November 30, 2011, at an internal event at the Emirates NBD headquarters in Deira, Dubai.
Under the theme of ‘taste of culture,’ the bank also organised traditional Emirati experiences for its staff, including cultural tents providing local coffee, henna painting and traditional Emirati dishes for walk-in guests.
Cultural activities such as UAE national dances and flash mob performances have also been organised at several branches including the Dubai Mall, the statement said.
The bank will also hold a ‘best dressed branch and department’ competition, where staff members can decorate their branches and departments with national colour themes and flags, it said.
The bank also placed bridge banners with digital countdown displays on Abu Dhabi Airport Road and Sheikh Zayed Road, which on December 2, will wish the public, “Happy 40th National Day”. – TradeArabia News Service