Digital signage ‘set for huge growth’
Dubai, December 5, 2011
The ‘Digital Signage’ industry is expected to grow exponentially across the region with the advent of new technology, according to experts.
As per the research carried out by Intel Corporation, the digital signage industry worldwide is growing at a CAGR (compound annual growth rate) of 26 percent and it predicts the world to have over 22 million digital signs by 2015, International Expo Consults (IEC) said.
Digital signage is a form of electronic display that shows television programming, menus, information, advertising and several other messages. Digital signs such as LCD, LED or projected images can be found in public and private environments, such as retail stores, hotels, restaurants and corporate buildings.
According to a new report by Global Industry Analysts the global digital signage systems market is expected to reach $13.8 billion by 2017.
“An emerging technology in this space, digital signage, has rewritten the rules of marketing, enabling enterprises to deliver information to their employees and customers more effectively.
Furthermore, digital media technologies have completely transformed the landscape in which enterprise and media companies operate by enabling them to optimize their business processes. New delivery mechanisms have also allowed marketers to use innovative strategies to reach their customer bases effectively,” said Abdul Rahman Falaknaz, chairman of IEC.
IEC will unveil its 15th edition of the ‘Sign and Graphic Imaging Middle East’ (SGI) show in early 2012. The show will be held from January 31 - February 2 at the Dubai World Trade Centre.
“Several exhibitors have evinced interest in this new medium and due to this we have decided to introduce new components such as the ‘Digital Signage’ and the ‘Digital Commerce’ sections at our ‘Sign and Graphics Imaging’ show next year,” added Falaknaz.
“The market sees digital signage as a more beneficial compared to static signage because content that updates frequently can be digitally updated, saving the cost of printing,” said Sharif Rahman, CEO, IEC. – TradeArabia News Service