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83pc of exhibitors to return to Sial 2012

Abu Dhabi, December 8, 2011

Up to 83 per cent of exhibitors participating at the 2011 edition of Sial Middle East have already re-booked their spaces for the next year’s trade show, event organiser Turret Media said.

Sial Middle East 2011, held from 21-23 November in Abu Dhabi turned out to be a successful event for the region’s food industry as business deals worth Dh1.3 billion ($350 million) were inked.

The exhibition held in strategic partnership with Abu Dhabi Food Control Authority attracted more than 9700 visitors from 71 countries, registering 34 per cent growth rate compared to the footfall in the inaugural year.

Mohamed Jalal Al Reyaysa, chairman of the Higher Organizing Committee for Sial Middle East and official spokesperson for Abu Dhabi Food Control Authority, said that the percentage of exhibitors already rebooking for the show next year is a significant milestone for the event.

“The success of the second edition of Sial Middle East is reflective of a booming food industry in a region experiencing massive growth and offering unlimited opportunities for both regional and international food manufacturers, suppliers, distributors, buyers and service providers,” said Al Reyaysa.

Georgio Starace, Italian Ambassador to the UAE commented: “The value of Italian food and beverage exports into the UAE for 2011 currently stands at Dh213.8 million – an increase of 20 per cent from last year. Sial Middle East is therefore a very important initiative for us as we look to increase exports into the UAE by as much as 40 per cent next year.”

Bilal Khan Pasha, commercial counsellor at the Pakistan Embassy, UAE said: “The seven exhibitors at the Pakistan pavilion received over 100 serious enquiries, with five receiving orders worth more than $272,000 (Dh1 million).”

“Additionally, four exhibitors closed Memorandum of Understandings appointing sole distributors in Abu Dhabi for their products.  This is the first time our exhibitors have participated at an event in Abu Dhabi, and Sial Middle East has exceeded all expectations.”

The third edition of Sial Middle East returns on 26-28 November, 2012 at Abu Dhabi National Exhibition Centre. – TradeArabia News Service




Tags: abu dhabi | Exhibition | Food | SIAL | 2012 |

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