Reed extends partnership with Site
Dubai, December 8, 2011
Reed Travel Exhibitions (RTE) has extended its strategic partnership with Site, the global association for the motivational events and incentive travel industry.
Extending their long-standing relationship, Site will help build on the AIBTM and Americas Meetings Week, and further develop its relationship across the IBTM portfolio including new programs at EIBTM and CIBTM, a statement from the company said.
Under the agreement, Site will serve as a group co-ordinator for AIBTM, the only trade event in the US which will benefit from Site.
It will seek to elevate the conversation with and provide education for up to 100 hosted buyers commencing with next year’s show set to take place from June 19 to 21. The hosted buyer group will be in Baltimore and at AIBTM for the event, attending receptions, special seminars and pre-scheduled appointments with exhibitors.
Continuing with its investment in the next generation of industry professionals, Site will develop the 2012 Site Young Leader Programme to capitalise on a co-location of Site Academy events with both AIBTM and EIBTM, starting off with a Young Leaders Education Seminar taking place alongside the current EIBTM, the statement said.
The future program will be developed exclusively with AIBTM and EIBTM and is intended to not only offer networking and education on two continents, but to leverage the opportunity to attract conversations with industry leaders, politicians and advocates from like-minded organisations.
In 2012, Site is also co-locating its annual conference with CIBTM in Beijing, which will take place from September 12 to 14. The Site International Conference will see 500 delegates from more than 40 countries and serve as an opportunity for incentive planners in China and Asia to attend a Site global conference in their region of the world.
“The Site International Board of Directors is focused on the fact that the conversations we have today will have an impact on our business of tomorrow. We are very excited about the expansion of our partnership with RTE because we believe the conversations that will be had through the education and networking opportunities will be of great value for Site members and our colleagues in the industry,” says Allison Summers, managing director for Site.
“Hosting top level executives personally selected by Sitefor AIBTM as well as the other expanded programs will deliver tangible business opportunities to our exhibitors,” said Craig Moyes, group exhibitions director, Reed Travel Exhibitions. – TradeArabia News Service