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Coffee Planet announces UAE expansion

Dubai, January 23, 2012

Dubai-based Coffee Planet, a leading coffee company in the Middle East, has stepped-up its retail presence, moving onto the shelves of 22 Carrefour supermarkets across the UAE.

To suit the growing high-turnover, take-home, retail coffee market, Coffee Planet has created a special product range of high-quality blends, the company said in a statement.

Two of which, the ‘French’ and the ‘Italian’ style coffee blends, aim to satisfy growing demand, as consumers develop a more refined taste for freshly-roasted specialty coffees as a preference to mass produced instant coffee, it added.

“Large supermarkets are now recognising that specialty coffees are no longer the preserve of niche operators. Worldwide the demand for take-home specialty coffees is growing at an exponential rate and the UAE is following that trend,” said Richard Jones, managing director, Coffee Planet.

“It is good news that our specially blended coffee is now available to a much wider audience and it is laudable that an international retail chain such as Carrefour has the confidence to support a local company that produces fresh coffee from its own Dubai-based roastery,” added Jones. 

The two new blends offer an introduction to the Coffee Planet range at a special retail price, with smooth but distinct flavours.

Besides its growing retail presence, Coffee Planet recently opened a new outlet in Malaysia bringing the company’s portfolio to six cafés, four in the UAE including the flagship café in Sharjah City Centre mall plus a recently opened outlet in Muscat.

Coffee Planet also plans to operate ten cafés and kiosks in the UAE by the end of this year, .

Coffee Planet rose to prominence through its hugely successful ‘on the go’ express coffee machines located in over 150 Adnoc and Enoc/Eppco petrol stations throughout the UAE.-TradeArabia News Service




Tags: UAE | Expansion | Carrefour | Coffee Planet |

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