Grohe, a global leader in the sanitary fittings industry, said it is committed to implementing the concept of sustainability in its entirety with the help of its network of business partners and customers.

By acting as a role model, communicating clearly targeted messages and providing effective motivation, Grohe makes sure that sustainability does not end at the factory gates, the company said in a statement.

Though its 'Sustainable actions, targeted information' strategy, the European sanitary fittings giant aims to spread the idea of sustainable action to its customers, suppliers and the general public.

Sustainable action is only the beginning – the next step is to expand one’s own commitment and to support others in their efforts as well, it added.

The company also believes in spreading the idea of sustainable action to the world. This is done through communication which is tailored to the needs of such diverse target audiences as retailers, installers, showroom personnel, planners, architects and consumers.

Communication measures range from brochures and flyers to online media and events, said the company in its statement.

The ecological and economic credentials of Grohe products play a decisive role in the projects business, which is why it continues to advocate sustainability in a pro-active manner, the faucet manufacturer stated.

Featuring interviews with architects, planners, developers and relevant organisations, a Grohe publication in German provides a representative and cross-disciplinary account of the real estate sector’s progress made in terms of sustainability.

Grohe’s involvement in projects such as Masdar City and the Grohe Jal Academy is another example of how the company continues to spread the sustainability message to diversified target audiences, it added.-TradeArabia News Service