Interface to launch new global brand
Dubai, April 16, 2012
Leading manufacturer of modular carpets, Interface, has announced the launch of a new global brand and an edgy, innovative new collection at the Milan Design Week which is set to open tomorrow.
Interface is the only carpet company present at the exclusive and leading design venue La Triennale di Milano, a statement from the company said. The event will end on April 22.
The new look, which will be unveiled at Milan, is a modern take on the company’s historical design.
“The Interface brand embodies our commitment to delivering products and experiences that exemplify design with purpose,” said Maria Davlantes, senior vice president and chief marketing officer of Interface.
“By this, we mean products that combine beauty, innovation, function and sustainability that inspire our customers to realise their own design visions, from a company that feels a sense of responsibility beyond the products that we sell. The new brand is a reinforcement of who we are as a company,” she said.
The new Metropolis collection contains striking products developed with sustainability in mind and inspired by the themes that should resonate with all designers: ideological rebirth, based on 2012 global and cultural trends reflecting the end and regeneration of cities and cultures, the statement said.
Nigel Stansfield, vice president and chief innovations officer, Interface, said: “As we embark on the new brand that energises our purpose, the Metropolis collection reflects our hopeful vision of a new and more sustainable future, where people live in harmony with eco-systems, without depleting the raw materials our planet offers.”
“The new collection is Interface at its edgiest and most striking, with atmospheric designs reflecting the mood and mystery of a brave new world. The products are everything customers have come to expect from us – eye catching and innovative yet functional. We hope they will inspire the most dramatic and evocative interiors,” he said.
One-third of the Metropolis collection contains 100 per cent recycled yarn made from industrial waste sources, such as used fishing nets and yarn from used carpet tiles, recycled through its Re-Entry 2.0 take-back programme, in line with its commitment to sustainability.
Many of the products have the additional environmental benefits of Interface’s carbon offset programme, as standard, and a non-directional design for less waste and faster installation.
“At Interface, design drives and defines everything we do. For us, design should be thoughtful and meaningful - it’s what we are and how we operate as a company,” said Davlantes. “Now and through the rest of the year, we are commemorating the Interface brand both inside and outside the organisation through a celebration of what the company stands for and aspires to deliver.”
A commemorative book entitled ‘Design with Purpose’ has been developed to help celebrate Interface’s brand heritage, meaning and aspirations with customers. – TradeArabia News Service
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