Leading restaurant brand, Jumeirah Restaurants, has signed a new licensing agreement with current franchise partners BCF Group to take its flagship brand, the noodle house, to Turkey.

The agreement was signed by Phil Broad, the managing director of Jumeirah Restaurants, and Ilke Toklu Onal, spokesperson for the BCF Group, a statement from Jumeirah Group said.

It will see three noodle house restaurants opening across the Turkish metropolis and reinforces Jumeirah Restaurant's ongoing commitment to establishing the successful UAE brand across the international dining scene.

Offering street-style South-East Asian cuisine, the noodle house is known for its healthy and lively fresh food that draws inspiration from cities such as Hong Kong, Shanghai, Bangkok and Jakarta.

Served in a friendly communal setting, it offers a combination of fine dining and affordable fast food, providing the perfect casual dining experience for guests.

“Extending the brand's global footprint into Turkey marks a really exciting milestone for the noodle house. The brand has seen immense growth since it first launched in the UAE ten years ago, firmly establishing itself within the GCC and beyond,” Broad said.

“Our expansion into Istanbul is possible due to our strategic collaboration with our outstanding partners, the BCF Group, with whom we are already working to bring into Turkey another Jumeirah Restaurant brand, Urbano; the first Urbano will soon open in Aqua Florya Mall in an affluent neighbourhood of Istanbul.”

The noodle house first struck a chord with diners in the UAE in 2002 and the brand's ambition continues to stretch beyond the region, with a presence in eight countries including Cyprus, Pakistan, and the GCC, the statement said.

In the near future, Jumeirah Restaurants is set to branch further afield, with international franchises in Asia, North Africa and outlets in Europe, including Russia and Morocco, and a further 27 new restaurants in the UK opening soon, it said. – TradeArabia News Sevice