Celebrated Singaporean Master Chef Violet Oon is proving to be one of the star attractions at the ongoing Gulfood 2013, the world’s largest annual food trade show, taking place in Dubai until February 28.

Preparing a series of signature dishes that include the country’s famous chilli crab, chicken rice, Singapore satay and laksa, Chef Violet is conducting live cooking demonstrations at the “Best in Asia” pavilion.

One of Singapore’s most respected food experts, a cookbook author and popular TV personality, Chef Violet is a master of Singapore Peranakan food – a marriage of Malay and Chinese flavours, and travels the world to share the country’s internationally renowned cuisine.

Signature dishes prepared by Chef Violet during her live cooking demonstrations at Singapore’s “Best in Asia” pavilion include Chilli Crab, Chicken Rice, Singapore Satay and Laksa, using the authentic, readymade ingredients being showcased by the 40-plus Singaporean exhibitors at Gulfood.

“Singapore’s ethnic diversity and heritage of Chinese, Malay and Indian cultures is what makes the country’s cuisine so vibrant. This fusion of flavours has made our national dishes appealing to palates around the world,” said Chef Violet Oon.

“I am thrilled to share how to make authentic Singaporean cuisine using convenient, healthy and Halal-certified products. We hope people are inspired to bring a taste of Singapore into their homes using new, hassle-free products that are now available in the Middle East.”

“The demand for Singapore products in the region is growing significantly due to constant innovations in our F&B industry,” said Lester Lu, regional director for International Enterprise (IE) Singapore in Dubai, the government agency driving Singapore’s external economy by promoting overseas investments of Singaporean companies and international trade.

“Gulfood is the ideal platform to regionally launch Singapore’s latest convenient, healthy and Halal-certified products allowing us to provide practical solutions to usually complicated Singaporean recipes,” Lu added. – TradeArabia News Service