Dhofar Trading opens new office in Qatar
Doha, May 5, 2013
UAE-based washroom solutions firm Dhofar Global Trading has announced the opening of its regional office in Doha as part of its GCC expansion strategy.
Dhofar hopes to capitalise on the success of its UAE operation, where a burgeoning client list covering multiple industry sectors, from hospitality and healthcare to education, has prompted demand from other GCC markets.
“The decision to set up an office in Qatar was a logical progression for our business model. More than $250 million worth of projects are under development, presenting us with additional potential revenue streams as the project teams and number of business visitors to Qatar rapidly increases,” remarked Chandan Singh, the deputy GM at Dhofar Global Trading.
With Qatar’s population currently around 1.9 million people, and an estimated per capita tissue consumption of 4.7 kg (Amaco Group study), Singh aims to sell 102 metric tonnes of tissue in the next 12 months.
“The total tissue market size is around 9,027 MT and this would give us 1.13 per cent market share in the first year of operation and forecasted Dh6 million revenue, with 5 per cent of the Away-From-Home (AFH) market our overall goal; growing this to 50 per cent by 2018,” he said.
Located in Doha’s new Barwa Village business hub, the full-service operation encompasses a 5,400-sq ft warehouse facility and 15-strong launch team of washroom solutions experts.
In addition to its comprehensive range of hygiene tissue paper products, dispensers, gloves and other disposable items, Dhofar will introduce a number of new product ranges as well as some specialty products.-TradeArabia News Service