Home Centre launches ‘room makeover’ contest
Dubai, September 16, 2013
Home Centre, a leading home shopping destination in the region, has announced the third edition of its annual ‘Room Makeover’ contest.
Featuring a creative twist, this year’s contest that will give away transformations worth Dh250,000 ($68,000) is set to go live for participation on September 17 across five GCC countries including the UAE, Saudi Arabia, Qatar, Kuwait and Oman.
Unlike the earlier editions when participants were asked to showcase their poorly made rooms and justify their need for a makeover, this year the entries will be invited to challenge Home Centre to transform their personal spaces to reflect the contestants’ unique personalities.
The contest will select 25 winners from across the region that will each be given dramatic room makeovers worth Dh10,000 in the UAE, KD1,000 ($3,510) in Kuwait, RO1,000 ($2,590) in Oman, SR10,000 ($2,665) in Saudi Arabia, and QR10,000 ($2,698) in Qatar.
Aarti Jagtiani, general manager, Home Centre, said: “With every passing year, we wish to make the Home Centre Room Makeover competition bigger and better. This year, the contest will give away a larger number of makeovers and add a creative twist to make the activity even more exciting.”
“Our brand is all about people and how each home is unique. This year, it is up to the participants to challenge Home Centre to recreate a room in a style that reflects their distinctive personalities.
“This refreshing change in the contest mechanics will help us connect with our customers across the region to closely understand their varied and evolving choices. Once again, we are eagerly looking forward to this annual activity that offers us the opportunity to give back to the community,” Jagtiani added.
Participants are invited to participate on Home Centre’s website (homecentrestores.com) and the brand’s Facebook page – (facebook.com/homecentrestores).
A simple, personality-based, multiple-choice questionnaire has to be answered for a chance to win a unique room makeover. Following the collation of entries, the shortlisted participants will be requested to upload pictures of the room they wish to makeover. These entries will go through an exciting phase of voting and sharing.
Three of the top voted entries will win instant room makeovers. An additional 50 most deserving entries will be shortlisted and reviewed by experts from Home Centre to select the rest of the 22 winners. – TradeArabia News Service
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