Iraq’s mobile phone subscribers cross 27m
Dubai, October 10, 2013
Mobile phone subscriber numbers jumped from 20,000 in 2002 to 27 million in 2012 in Iraq, said a recent survey.
Iraq’s information and communication technology market looks to be driving the entire technological infrastructure development, according to the ‘Iraqi As Cosumer 2012’ (IRAC) study carried out by market research organisation TNS Mena and IIACSS, a public opinion and marketing research company.
About 95 per cent of Iraqi households own a colour television, 93 per cent have an electric or gas cooker and 90 per cent have a refrigerator, said the study.
The survey further revealed that a typical upper class household usually has AC in each room, fridge, microwave, dishwasher, washing machine, several plasma or LED TVs and an electric generator, while a typical middle class household features a plasma or LED TV, AC (no split system) and a smaller electric generator.
Steve Hamilton-Clark, CEO of TNS Mena, said: “This provides a huge opportunity for brands across all categories to increase penetration, introduce new products and services, and build loyalty.”
Hamilton-Clark observed that more clients of TNS would like to enter the Iraqi market which until now was hard to penetrate due to the lack of information about it.
“As information becomes accessible, marketers too must acknowledge this fast growing customer segment that needs specific understanding and marketing strategies,” he said.
The IRAC study embraces an understanding of socio-cultural, economic factors, emerging trends and their impact on consumer behaviour, attitudes and lifestyle.
“Now brands must work to find the best way to connect with their relevant consumer, using different media touch points and generating new channels for communications to ensure that the desires, wants and needs of the Iraqi consumer are accurately met,” Hamilton-Clark added. - TradeArabia News Service
More Miscellaneous Stories
- UAE road accidents decline by 23.5pc
- Top businesswomen in Bahrain honoured
- Death penalty sought for Bahrain terrorists
- Girl, 9, dies after fall from 8th floor in Abu Dhabi
- Lebanese café brand opens Dubai outlet
- Bahrain poultry firm told to step up safety
- Customer dies in Bahrain cafe brawl
- Bahraini boys hurt while planting bombs
- Philips, Ericsson launch LED street lighting
- DuBiotech to set up first Halal safety lab
- Jotun to supply coatings for Makkah Station
- Raytheon wins $655m Kuwait Patriot deal
- Alwaleed Foundation lights up 3 Saudi villages
- Poultry farms strike may trigger shortages in Bahrain
- Oman seals Victoria food security pact
- Saudi woman, 80, donates $133m to charity
- New Saudi clamp on energy drinks
- Outrage follows Bahrain killer bomb
- Improvised explosive device used in Bahrain attack
- 3 policemen killed in Bahrain blast
- Dammam-Al Ahsa train service starts
- Egypt wheat supplies enough to last until June
- Expat killed at Saudi workers' holding facility
- 80 global speakers for Doha summit on family
- Restaurant runs up $47,555 phone bill in 4 days
- NZ minister to visit Gulf states
- Public-private tie-ups ‘vital for agri growth’
- China firm wins solar power project in Amman
- 15,000 attend Bahrain garden show
- Omani firms shine at top food expo