UK sandwich chain eyes ME market
Dubai, November 10, 2013
Baguette Express, a leading sandwich chain network in the UK, plans to open its outlets in the Middle East as part of its global expansion plans.
The UK franchise success story is now seeking international master franchise and area developer partners to take its award-winning business global, said a senior official.
The baguette and sandwich chain network, which has around 50 stores in the UK and which has recently opened in Republic of Ireland and Dubai, is looking for master licensees and area developers in the Middle East.
"Since establishing our first shops in 1999 we have proven the Baguette Express business model is sustainable and profitable. We already successfully offer single unit, regional developer and master franchise licenses here in the UK. Many of our franchisees operate multiple outlets," remarked franchisor Robin Stenhouse.
On the Middle East expansion plans, Stenhouse said, "We are now ready to take our business to new international markets and we are looking for motivated, ambitious and determined partners to become country master franchisees or area developers."
Baguette Express has built its reputation on providing fresh, healthy, high quality food in prime town centre locations catering for the breakfast, morning coffee, lunch and early evening trade.
With Food On The Go brands being in increasing demand, the company has also developed a kiosk/concession model within shopping centres and business parks as well as investing heavily in a sophisticated till system that enables detailed analysis of takings and shop trends remotely.-TradeArabia News Service
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