Almaymanah signs franchise with Austria firm
Riyadh, December 2, 2013
Saudi Arabia-based Almaymanah for Trading, a specialist in water and wastewater technologies, has signed the contract to become a franchisee of Ecotherm Austria, a leading brand for turnkey hot water systems.
It will now start to operate the business unit Ecotherm Saudi Arabia in Jeddah and Riyadh. The company was established in 1990 and has already been active as an agent in Saudi Arabia for Ecotherm for almost 10 years, a statement said.
“With this franchise agreement, we will intensify our cooperation with Ecotherm and further improve our customer support,” said Khalil Abudukka, general manager of Almaymanah for Trading.
Ecotherm recently launched its new franchise system, which is unique in the field of industry, the statement said.
“Based on the know-how of more than 25 years experience in more than 30 markets we have developed several tools to support our franchisees to optimally operate in the market of interest,” explained Christoph Stangl, sales & marketing manager International of Ecotherm Austria.
“The most important tools are our design software Ecosize, a CRM module, the franchise guide, the twinning partner programme, a standardized seminar programme of the Ecotherm Academy and a huge online member area with plenty of ready-to-use digital templates.”
Negotiations with further franchisees are already in progress - especially in the Middle East, according to the statement.
“Ecotherm’s franchise system is unique in the industry,” Stangl said. After more than fifteen months development, the system has been launched at the beginning of November.
“Ecotherm has experience in more than 30 markets around the world. We know very well what strategies lead to success. Now we have used this knowledge as a basis of our franchise system,” Stangl states.
The manual of Ecotherm’s franchise system defines all important daily processes for the franchise partners. “It is clearly defines who does what, when, with which tools, how and why,” Stangl said.
“Only Ecotherm franchise partners can use the full version of the sizing software Ecosize. This program can be accessed with a browser via a computer, tablet PC or even a smartphone. With just a few clicks, users can design compact hot water, steam or solar systems. The software generates ready-to-use offers and even a complete technical documentation. One of the biggest advantages of Ecosize is its clarity,” noted Stangl. – TradeArabia News Service