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Diamond to launch UK café brand in UAE

Dubai, December 9, 2013

Diamond Lifestyle, one of the newest additions to the Middle East’s lifestyle hospitality sector, has announced the acquisition of the UK based Café Rouge franchise in the UAE.

“Café Rouge is a brand that embodies our vision of bringing exceptional casual fine dining to the Emirates,” said Shailesh Dash, chairman of Diamond Lifestyle.

“We are proud to introduce another concept to our growing portfolio, one that exemplifies effortless, playful, stylish and above all French dining. We are excited about the potential of the brand in the UAE, which, given the recent announcement of its Expo 2020 win, is set to become one of the leading F&B destinations in the world.”

Café Rouge has been the UK’s favourite French bistro for over 20 years. It is the UK’s only national French restaurant brand, with sites designed to capture the essence of French dining, and a menu which includes French favourites such as steak frites and tarte tatin, a statement said.

Run by the Tragus Group, largest operator of some of the UK’s favourite restaurant brands, Café Rouge is currently operational at 126 sites in the UK with consistent brand style and values showcased at each cafe.

Peter Blake, Cafe Rouge & Belgo MD, Tragus, said: “Cafe Rouge was inspired by the 1920’s Parisian bistro. Since we opened our first restaurant in 1989, the Brand has been a firm favourite with British customers. We’re confident that our first restaurant in Dubai will be the start of an exciting new chapter in the Cafe Rouge story.”

Amitava Ghosal, partner at Al Masah Capital, said: “We launched Diamond Lifestyle with the aim of becoming a key player operating a number of high-energy luxury restaurants and lounges in the GCC, Turkey and South East Asia. Café Rouge will be another significant addition to our portfolio and one that we hope will create many new opportunities in this region.” – TradeArabia News Service




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