Thursday 24 July 2014

Tamkeen puts brand identity in spotlight

Manama , February 7, 2014

Tamkeen and Unido, through the Arab International Centre for Entrepreneurship and Investment organised a specialised workshop on "Developing a Strong Brand Identity".

Liban Pack managing director Suha Atalla, an international expert, conducted the workshop which focused on the means of building and developing a new brand identity, importance of packaging as a marketing tool and the components of a successful brand.

It's the first in a series of 24 workshops, aimed at encouraging entrepreneurship and innovation among Bahrainis.-TradeArabia News Service

Tags: brand | Unido | Tamkeen |

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