Monte Carlo Stars opens in Dubai
Dubai, April 12, 2014
Monte Carlo Stars, a unique and innovative dining destination in Dubai Marina, recently had its soft opening, with positive response from a discerning clientele.
“The opening of yet another high profile, novel themed restaurant with unique elements and on the forefront of the budding ‘Eatertainment’ trend, is set to enrich Dubai’s diverse dining landscape,” stated Ibrahim Sheikh, the general manager, Monte Carlo Stars.
“On the heels of the city winning the bid to host the Expo 2020, Dubai is poised to experience an influx of original and inventive restaurant concepts, as more than 20 new attractions are estimated to be added to the emirates dining scene in 2014,” he noted.
The ‘Eatertainment’ trend began to generate buzz in 2013 both locally and globally; and in the recently released annual report from Baum and Whiteman, an international restaurant consulting firm, ‘Eatertainment’ was predicted to be one of the hottest trends for 2014 and was defined as “I lost my dinner at the funhouse”.
‘Eatertainment’ targets consumers who want to spoil themselves through memorable experience that focus on the emotional needs of individuals. The ‘Eatertainment’ trend seeks to enhance the dining experience by providing a heightened dining experience and entertainment and is predicted to redefine restaurant design in 2014 and beyond, explained Sheikh.
“This is where Monte Carlo Stars fits in,” he added.
"With an increasingly competitive market and savvy consumers, food is no longer enough. We are investing in an entertainment-centric dining destination, to deliver an exceptional customer experience with an emphasis on fun and interaction," said the official.
According to him, Monte Carlo Stars is a pioneering and only attraction in the UAE that features individually controlled TVs in the booths, specialty sports channels, customized football dining tables, music and more, all under one roof.
“Families are also a growing market segment in Dubai and we have incorporated their distinct needs in the design of Monte Carlo Stars," noted Sheikh.
"With our custom family friendly design such as a supervised play area with ball pit and climbing wall, an arcade, and our Friday Family Fun Day Activities, children and families remain a major focus," he said.
"Monte Carlo Stars is more than just a restaurant; it is a truly unique entertainment alternative for families and friends all ages," stated Sheikh.
"The menu includes a wide variety of Mediterranean and international dishes as well as steaks, and fresh seafood all delivered to customers with 5 star standards and competitive prices," he added.-TradeArabia News Service