Rainbow introduces new choco milk powder
Dubai, May 11, 2014
Friesland Campina Middle East, has introduced a first-of-its-kind chocolate milk powder under its famous ‘Rainbow Milk' brand in the region.
Rainbow Choco Milk powder provides 100 per cent daily calcium required for the healthy growth of children in just two glasses, and is also fortified with 100 per cent extra Vitamin D to lock the benefits of calcium, said the company in a statement.
The company is part of Royal Friesland Campina, the largest dairy co-operative in the world.
Rainbow Choco Milk can be easily prepared by anyone as only water is required to make a glass of goodness. In each serving, the taste of velvety chocolate and the richness of Rainbow milk ingredients will surely bring a new fun experience to kids.
The new product is packed with rich nutrients and goodness of milk with a tasty chocolate flavour that kids will enjoy. Unveiling Rainbow choco milk is a part of the company’s strategy to launch innovative products in line with the changing consumer needs across the Middle East, remarked Sumeet Mathur, the regional marketing director at FrieslandCampina Middle East.
“It is a unique combination of nutritious ingredients and great tasting chocolate flavor, that makes it a special treat for children,” he stated.
“We conceptualized Choco Milk based on the insight from our extensive consumer research which revealed that mothers understood the importance of milk consumption for kids, but children themselves disliked the taste of plain milk” he added.-TradeArabia News Service