Bahrain launches new push to cut road deaths
Manama, May 13, 2014
Bahrain’s General Directorate of Traffic has launched a multi-lingual safety campaign launched to reduce fatalities on roads over the high incidence of death crashes involving Asian pedestrians.
Eighty-six people were killed last year in road accidents - including 27 Asian pedestrians, reported the Gulf Daily News, our sister publication.
"In all, 528 pedestrians were injured last year - of whom 213 sustained serious injuries," said traffic director-general Shaikh Nasser bin Abdulrahman Al Khalifa.
Initially launched in Hindi and Malayalam, the campaign will be expanded to include Bengali and Urdu.
Indian and English-speaking newspapers have highlighted the traffic campaign.
A first batch of 750 Asians attended two lectures at Bahrain Keraleeya Samajam and Indian Club, highlighting pedestrians' fatal mistakes in crossing roads.
Police statistics hold pedestrians directly responsible for 52 per cent of deaths and 25pc of injuries.
Road crossing claimed the lives of 16 pedestrians last year in Bahrain. – TradeArabia News Service