Dubai's luxury chocolate brand enters UK
Dubai, June 30, 2014
Dubai-based luxury chocolate and confectionery brand Delice is set to enter the European market with the launch of its Mediterranean inspired collection at the Harrods’ London.
Delice has confirmed that the London-based luxury store will become the city’s sole retailer for the brand.
Delicately handcrafted by its team of connoisseurs in Dubai, Delice combines French classics and distinctive opulent ingredients of rosewater, nuts and fruits from the Middle East.
It blends two cultures with its outstanding innovative designs and premium quality. A rich assortment that comprises of luscious marzipan, sweet pâte de fruits and rich, velvety chocolate, Delice is one of the only six chocolate brands in the world available at Harrods London, said a statement from the Dubai brand.
Its presence in Harrods VIP Room is a true testament of brand‘s commitment to deliver highest quality of natural ingredients, outstanding customers care and luxury packaging to elite clientele the world over.
Launched in 2004 in Dubai, every taste of Delice evokes a sense of reminiscing. For Tunisian born, Jalel Ghayaza, the founder of Delice, every bite is an intense recollection of childhood memories of traditional culinary stories that have become his family heirloom.
"Our determination and persistence has been recognized by this exclusive brand; Harrods London. All these years we have been gearing towards this milestone and today we sit amongst world-class confectionery brands, a clear indication of Delice commitment to quality and consistency," stated Ghayaza.
"2014 has been an incredible journey for Delice, we have witnessed growth in our franchising plans; we have recently opened in Ritz Carlton, Bahrain. Three months ago, we launched in Armenia and we are now preparing for launches in Azerbaijan, Cote D’ Voire and Saudi Arabia expected later this year," stated the founder.
"Production for all these markets will continue to be in Dubai to ensure consistency is maintained and monitored," he added.
According to him, the secrets of traditional ingredients have been handed down for generations and today have been added into contemporary and innovative designs making Delice Chocolate a form of confectionary art.
"Unique combination of chocolates, macaroons and sweet indulgence of dark, milk, white, fruit flavoured and sugar free chocolates, as well as a range of stuffed dates makes Delice a treasure trove for luxury stores and 5-Star Hotels all over the world," remarked Ghayaza.
Available in different combinations and sizes Delice makes perfect gift option for the most discerning. Prestigious 24-carat gold plated boxes, mini majestic theatrical wooden Swarovski crystals boxes or the exquisitely designed Crystal White Coffret with Swarovski crystal bands offer luxurious packaging solution for any occasion.
"A flamboyant array of ingredients including ganache, hazelnut paste, praline and marzipan further complemented with traditional Mediterranean flavours of mint tea, fresh roses and pistachios bring east and west together through a party of flavours in one bite," he added.
Delice Collection is now available across its luxury stores - Dubai Mall, Grosvenor House, Marina and Deira, Opp. Deira City Centre. International locations now include Armenia, Bahrain and London.-TradeArabia News Service