Del Monte unveils traditional drinks for Ramadan
Dubai, July 1, 2014
Del Monte has launched a new range of Arabic traditional juices to cater to customers during the holy month of Ramadan.
The ‘Ramadan Special’ juices include three flavours – Jalab, Kamardine and Tamer Hindi, said a statement.
The new products will be available for a limited time only and will retail at petrol stations as well as hypermarkets in the UAE, it said.
Virginie De Beco, marketing director of the Menaa region, said: “All three flavours of the Ramadan Special juices have gone through vigorous research and recipe testing before being launched in the market, to ensure customers have a ready-to-go juice that tastes like it is home made.” - TradeArabia News Service