Franchise expo to showcase international brands in Dubai
Dubai, August 14, 2014
The Middle East Franchise Expo, the region’s premier franchising event, to be held in October, will focus on bringing together many high-net-worth investors and franchisors interested in building successful international and national networks.
The event, supported by the Federation of GCC Chambers of Commerce and Industry, will be held at the Jumeirah Beach Hotel Convention Centre on October 21 and 22.
Organised by the Middle East & North Africa Franchise Association (Menafa), Local and international brands, products and services of over 80 companies will be showcased, alongside workshops, networking opportunities and “Meet the Buyer” meetings, a statement said
The expo will create networking opportunities with franchise professionals worldwide, presenting an unprecedented opportunity to evaluate established franchise brands from the United States, Europe and the Middle East, it said.
Among the franchised business sectors represented at the expo would be Food & Beverage, Retail, Service, B2B and B2C.
Over the two days, more than 500 delegates will have the opportunity to attend as prospective development partners, said a statement.
A major highlight of the event will be the presentation of the ‘Menafa Awards for Excellence in Franchising’. The categories will include Best ME multi-brand operator, Best ME master franchisee operator, Best ME franchise brand, Best ME franchise professional and many more, it said – TradeArabia News Service