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Officials at the opening of the show...Dec 8

Halal industry stakeholders convene at Sharjah show

SHARJAH, December 9, 2014

The global halal industry and its stakeholders are meeting in Sharjah, UAE, to discuss the trillion-dollar halal market.

The three-day third Halal Middle East Exhibition and Congress will run till December 10 at the Expo Centre Sharjah.

The event also hosts the complementary Kitchen Equipment and Technology Exhibition Middle East.

The spending on halal products and services worldwide is set to increase more than 50 per cent to $2.47 trillion by 2018 from $1.62 trillion in 2012, mostly due to rising demand in the Middle East and Asia, according to industry observers.
 
Saif Mohammed Al Midfa, chief executive officer, Expo Centre Sharjah, said: “From a niche segment, halal has grown to become a huge industry with a massive growth rate. Rising global demand, increasing consumer awareness & spending, launch of new products and categories, efforts by several countries to gain better foothold in the industry and a renewed push to harmonise regulations are making it one of the fastest growing industries in the world.

“The event is one of the largest and most comprehensive ones in the region given that it consists of a trade fair and a congress, a series of specialised workshops, seminars and the complementary kitchen show.”

Apart from exhibitors from across the world, the exhibition is also hosting special pavilions from countries such as Thailand, South Africa, Iran and the Philippines.  

Suntaree Getting, assistant vice-president, National Food Institute, Ministry of Industry - Thailand, said: “The food industry in Thailand is well respected and accepted across the world and we are bringing six leading halal names to the event. We are providing a major entry vehicle to our exhibitors to the regional market through the show.”
 
The South African National Halal Authority (SANHA) is leading a pavilion of 14 companies from South Africa to the show.  

The delegations from several countries are also visiting the show in order to find new markets and develop their products.

The Philippine delegation aims to learn best halal industry practices of different OIC member countries and tap into their expertise to improve its industries, Aleem Siddiqui Guiapal, Bureau Director of the National Council on Muslim Filipinos’ Economic Affairs, was quoted as saying in local media.
 
“The event will literally open the doors to the trillion-dollar halal market. While the issue of shariah compliance and global standards will lay foundation for the congress sessions, several topics that look into business opportunities, branding, future developments and challenges are being taken up by speakers who are well-known names in the field,” added Midfa.
 
The Kitchen Equipment and Technology Exhibition Middle East is featuring seminars on topics such as complete kitchen solutions at design stage, blast freezing techniques for tomorrow’s kitchens and eco-friendly exhaust systems, apart from a Chef Networking Point for visiting chefs to interact and network and a Kitchen Consultant Clinic that provides design & trouble shooting advice to commercial kitchen owners.
 
Other attractions at the show include a workshop on the basics of meat preparation by chef Tarek Ibrahim and ICCA, and barista coffee making and gelato making demos. - TradeArabia News Service




Tags: Middle East | Sharjah | Exhibition | industry | Halal |

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