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Al Rawadh ... expansion plans.

Al Rawdah to double output; new plant planned

DUBAI, February 8, 2015

Emirates Modern Poultry Company, also known as Al Rawdah, has announced plans to build a new plant to double its monthly production capacity of processed items from 400 tonnes to 800 tonnes.

The new plant will be operational in eight to 12 months and help the leading poultry company to bridge the current gap between demand and supply, it said.

Al Rawdah made the announcement at the Gulfood 2015, the annual food and hospitality show whihc opened at the Dubai World Trade Centre today.

Phase 1 of the expansion, which comprises six new cold stores that add an additional 300 tonnes of storage at a cost of Dh5.5 million, is already complete. Phase 2, which will see the expansion of the production facility to double output, is expected to be completed by the end of 2015 at a cost of Dh15 million.

The new plant, which is 40 per cent larger than the current one in terms of area, will see Al Rawdah enter the first quarter of 2016 with a monthly production capacity of 800 tonnes of processed items, it said.

The fast-tracked expansion comes on the heels of unprecedented market demand for Al Rawdah products, which have led the company to operate at full capacity. Last year (2014) saw Al Rawdah notch up full processed products (FPP) sales of Dh34 million.

Simultaneously, the company has also announced a new assortment of diversified meat products, with around 30 new product launches planned for 2015. Half the products will be specially tailored for the food services departments that include hotels, restaurants, cafes and catering companies, while the other half will be created for retail consumption. Veal, beef and turkey products created from halal Australian beef and veal, and halal turkey sourced from Turkey, will soon be added to the company’s product portfolio.

The latest generation of machines to be installed at the new plant will increase production speed by 50 per cent. The new plant’s machines are also designed to be environmentally friendly, with upgraded cooking and packaging machines that will reduce energy consumption by up to 80 per cent, it said.

Al Rawdah's production capacity grew by 525 per cent in the past decade, going from 160 tonnes of poultry production a month in 2004 to 1,000 tonnes in 2014. During the same period, the company’s annual revenue rose by 184 per cent – from Dh61.7 million in 2004 to Dh175 million in 2014.  - TradeArabia News Service
 




Tags: Poultry | production |

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