Fatburger eyes expansion in Mena region
DUBAI, April 21, 2015
All-American international burger chain Fatburger is planning to expand its presence with more restaurants across the GCC in the coming months.
Andy Wiederhorn, global chief executive officer, said: “The chain is committed to its sustained investment plan in the Middle East and North Africa and will be opening four more restaurants in the next few months, taking the total number of Fatburger restaurants open in the Middle East to 25.
“Since Fatburger first opened in Dubai in 2008, the response has been tremendous. I see a great deal of potential for further growth for our franchise model, especially in developed markets such as the UAE. The positive business climate here encourages us to push forward with our expansion in the Middle East and increase our market share through our franchise model.”
In the UAE, Fatburger restaurants are operated by Vetra Investments, a prominent hospitality and food services company based in Dubai, with locations in Abu Dhabi, Dubai, Al Ain and Sharjah.
The chain already operates 22 restaurants throughout the Gulf in the UAE, Kuwait, Saudi Arabia, Bahrain, Qatar, Oman, Lebanon, Iraq and Tunisia.
Additionally, Fatburger will open four new restaurants in Kuwait, Qatar, Tunisia and Iraq in the coming weeks.
Wiederhorn pointed out that the opening of the new outlets will further allow the brand to expand its footprint in the region while bringing the brand closer to its customers.
Fatburger offers a vast range of fresh and healthy menu options. All of its products in the Middle East are made with 100 per cent halal lean meat individually cooked-to-order, catering to both vegetarians and non-vegetarians. - TradeArabia News Service