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Veet ropes in Arab beauty Njeim for new campaign

DUBAI, July 17, 2018

Veet, a leading global depilatory brand that advocates women’s beauty, has partnered with actress and beauty queen Nadine Nassib Njeim, an inspiration for millions of women in the region, for its new campaign.

The campaign is rooted in the real consumer insight that women look at alternative hair removal methods as being harmful for their skin, which strengthens Veet’s positioning as the brand that promises utmost beauty through a silky smooth skin, said a statement from RB.

RB is a company with a history of over 150 years and is a manufacturer and marketer of branded products relating to health, hygiene and home, operating in nearly 200 countries.

In Middle East, RB Arabia started its operation in the late 1990s and since then many of its brands have been household names, trusted for their quality and efficacy including Dettol, Gaviscon, Vanish, Durex, Strepsils and Veet.

"Veet’s innovations and insightful campaigns have been shaping our consumers behaviour, both internationally and locally, following the brand’s promise to deliver a customized approach to meet local aspirations," remarked Shahzeb Mahmood, the regional director for RB in Middle East and North Africa and Pakistan.

"This partnership with Njeim makes us incredibly proud since her role as an inspiration for millions of women in the region is an extension of what Veet stands for as a brand: to act as a symbol for women that want to be the very best version they can be in their lifestyle," he stated.

Commenting on the partnership, Mark Fiddes, the executive creative director, Havas WW Dubai, said: "Arab women lead the world when it comes to beauty. As a big player in beauty preparation, Veet needed a big talent to explain the brand’s superiority against razors and halawa."

"There’s no better choice than Njeim whose popularity as a working mother and actress helps us frame the Veet proposition perfectly. Her energetic personality gives the commercials and social communications exactly the level of engagement we’re seeking. I’m sure this will be the start of a long and happy collaboration," he added.-TradeArabia News Service




Tags: Veet | Arab beauty | Nadine Nassib Njeim |

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