Thursday 4 June 2020

Nestlé’s Kitkat Green Tea Matcha launched in UAE

DUBAI, September 17, 2019

Nestle’s KitKat Green Tea Matcha, a limited-edition four-finger treat, manufactured using UTZ-certified cocoa beans and real Matcha green tea from Japan and China, is now available across major retailers in the UAE, Saudi Arabia, and Kuwait.

KitKat Green Tea Matcha is inspired by one of the most popular of the 350+ KitKat varieties that have been available in Japan over the years, and successfully launched in the UK and Europe earlier this year. Matcha is a traditional drink made from powdered green tea that has been enjoyed for centuries in Japan, often as part of an elaborate tea ceremony.

In KitKat Green Tea Matcha, it is combined with smooth white chocolate to give a sweet and fragrant flavour without any artificial colours, flavours or preservatives.

Emile Douaihy, business executive officer of Confectionery & Snacking at Nestlé Middle East said: “We know chocolate connoisseurs throughout the world love experiencing new combinations of KitKat. And we’re every excited to be able to offer this limited-edition product, inspired by the flavours of KitKat in Japan, to our fans here in the region. KitKat Green Tea Matcha has been received with great response in other markets, and we can’t wait to see the reaction of our consumers here in the region.”

The new launch follows on from the introduction of the limited-edition KitKat Ruby in 2018 that gave chocolate lovers a chance to embrace the pink chocolate trend sweeping the world. Following the incredible success of the brand’s limited-edition creations in the last decade, Nestlé’s KitKat plans to continue delighting consumers with innovative product releases every year, a statement said. – TradeArabia News Service


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