Wednesday 12 August 2020

India's Zydus Wellness to sweeten World Tea Coffee Expo

MUMBAI, October 23, 2019

Zydus Wellness, the India’s market leader in sugar substitutes category, has signed up as the “Sweetener Partner” for the World Tea Coffee Expo 2019 (WTCE), which opens next month in Mumbai.

The largest trade show in South Asia for tea, coffee and allied sectors, WTCE, will be held from November 21 to 23 at Bombay Exhibition Centre.

This year's edition will witness about 80+ exhibitors from 6 countries showcasing latest innovative products, machineries, equipment, packaging, technologies, vending solutions, flavours, retail chains, sugar/sweeteners, certifications, premixes, government boards, consultants, accessories and other technologies.

The event is the perfect platform for showcasing the entire range of the company’s products to the visitors from across the country and abroad.

With mushrooming upscale retail chains in India making it a global hub for the tea, coffee and allied sectors, the upcoming event is set to offer an unparalleled networking opportunity for serious industry players to meet and undertake business as also to understand and determine future trends.

In a first of its kind collaboration, visitors and exhibitors will be able to sample and experience the complete offerings of Zydus Wellness.

Headquartered in Ahmedabad (Gujarat), Zydus Wellness is the listed subsidiary of leading pharmaceutical company Cadila Healthcare Limited, and is renowned for its ‘Sugarfree’ brand.

SugarFree currently holds a 94% market share in the sugar substitutes segment in India and has launched a number of new age variants in the last 18 months, said the company in a statement.

Sugarfree today is a lifestyle brand not only for diabetics but also for the calorie-conscious, busy, and healthy lifestyle-seeking urban dweller with a strong equity amongst consumers, retailers, and health experts (chemists + physicians).

It is growing at a rate of 7.5% per annum and is well distributed across the country, with a presence in approx 4 lakh outlets, the statement added.

Additional activities planned at the Expo include: B2B match-making, Workshops & Championships, a High Level 2-day Conference by Industry leaders, academicians and policy makers.

WTCE offers the only annual opportunity to have one-on-one interaction with serious market players & understand changing hot beverage market scenario, said the company in a statement.

Niche expos like WTCE bring global industry players closer, enable mega deals and smoothen the networking process amongst trade professionals as also consumers. Zydus Wellness has been at the forefront of lending its support to initiatives which promote the industry, it added.-TradeArabia News Service


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